how to prepare a program name change proposal

How to write a proposal

Earlier nosotros've talked virtually writing reports and its structure for business English language students. You tin read more than virtually it hither . Today, we'll look into the structure of writing effective proposals.

It's not a secret that students learning business English have different needs and expectations compared to the learners of Full general English. They are more goal oriented in terms of their professional development, and teaching them how to write effective proposals has to do not but with English language merely too with skills. Hence, it is our job equally an educator to study the varieties of business organization proposals and choose the virtually advisable structure to teach our students depending on their field of expertise.

Hither we're looking at the proposal structure that I accept been working on with my B2 level of learners.

Earlier we go whatsoever further, nosotros need to analyze what a proposal is for. Ordinarily, the target reader of a proposal is a person of higher authority ( a manager, a client, etc .). The purpose of a proposal is to give recommendations and persuade the reader to follow them. The style of the study is semi-formal or formal.

The structure

Below you tin see a company sample proposal based on which we'll analyse the structure.

Situation

You demand to provide language training training services to the local banking company who wants to railroad train their employees to master the linguistic communication. Your target audience is the frontline staff. The CEO of the company has asked you to put together the grooming options you have for their employees.

Y'all must write about:

Available courses
Description
Your recommendations

Write 180-200 words.

Sample

This proposal is intended to offer English language training to 30 bank based on the management request.

Business and Full general English Courses

Nosotros offer Business and General English Courses for your staff. The elapsing of Business organization English courses are 2 months to complete one level and 1.v months for the General English courses. The courses are rich in real-life situations, up-to-engagement preparation materials and upshot-oriented methodology.

Description

Business English language courses embrace topics like;

Conflict management
Career evolution
Financial assay

The classes occur 3 times a calendar week with two hours long sessions. In that location is a test at the finish of the form to decide the progress of the students.

Full general English courses embrace topics like;

Talking about vacations
Talking about hobbies
Socializing

The classes occur 2 times a week with 2 hours long sessions. There is a test at the end of the class to determine the progress of the students.

Recommendations

Considering your area of expertise, Business concern English language courses will be more than suited for your employees as they cover a lot of relevant information for the twenty-four hours-to-day work. Your employees volition have a take a chance to converse in simulated situations similar to those they might be having while at work, they will enrich their vocabulary in business related situations and will feel more confident when talking with foreign customers.

The courses are delivered by certified English trainers who are equipped with the necessary knowledge to guide your staff through their learning.

Equally you can encounter from the sample proposal above, the kickoff and the foremost things is to introduce:

The purpose of the proposal — why we are writing it, what the underlying issue is
Body — what the bug/situations that we focus on are, pain points
A recommendation — what our solution to the situation is

DOs

Define who your reader is

The first and foremost thing to consider when writing a proposal is to accept a moment and remember who your target reader is. It will help you to better organize your ideas and audio more than persuasive in reaching your goal. Questions yous tin can ask yourself while planning to write a proposal are:

Who is going to read the proposal?
How familiar are they with the topic?
What do you want to achieve with the proposal?
How can you sell the idea/product to them most efficiently

ii. Focus on the solution

The aim of a proposal is to highlight the problem ( in our example it's a need for a training ) and offer a solution ( an appropriate form ). Unlike meeting minutes, where merely the facts are being stated, a proposal aims at offering credible solutions to the reader/client and persuading them in its validity.

To do this successfully, you can create an outline of a proposal earlier writing it. It should take three chief section;

What'southward the problem/situation? — brief it soon, using keywords
What's the solution — possible options
What's the final recommendation? — what volition fit the clients' needs at most

iii. Apply paragraphs

Paragraphs help to make the speech more organized, they are more friendly for the eye. To succeed, it'southward all-time to allocate one paragraph for every new thought. This volition give the reader a chance to see the whole picture show and leave a favourable impression. Same is true for usine headlines. In the sample above, the proposal is logically sequenced in three paragraphs.

iv. Encompass all the points

This is especially true if you're preparing your students to take some sort of business English test (BEC). If that's the case, make certain you highlight it for the students that they need to cover all the points presented in the taks. Otherwise, they volition lose points against the criteria Task Achievement.

5. Keep the way

Depending on your proposal and who'll be reading information technology, you demand to sensor your paper to fit a certain style. Avoid writing in jargon and using abbreviations or unnecessarily circuitous language. Instead, write in plain, straight linguistic communication equally much as possible.

For example, instead of saying « dismissing the underperforming staff ,» you could simply write, « letting them go .»

DON'Ts

Don't go off topic

This is a mutual fault in all types of writings. If yous want to leave a professional impression on the reader, do your best to stick to the topic of the proposal. Don't overlap it with unnecessary data and information that people tin discover on your company website.

two. Don't forget that sense of humor is not always appropriate

Pay attention to the genre y'all're writing in. Using sense of humour in business documents is not welcome as information technology hijacks the seriousness of the topic at hand.

3. Don't go general

Make the outcome as relevant to the audience as you lot can. Necktie it to their involvement or goal every bit straight as you can. Make it specific to them, and avoid relying solely on generic appeal to emotions or values. This might do the trick sometimes, but relying on it is not what you lot want.

This is but one manner of a proposal mostly used in everyday business writing, academic training courses (BEC) and linguistic communication assessment slots. In that location are many other proposal samples ( service proposal, fiscal proposal, modify of organization, etc. ) All of them have their individual manner and requirements, much depending on the company preferences and the sphere of expertise.

Try out this structure of study writing with your students and let u.s. know how it works. It has always been a corking success in my classrooms.

ESL senior trainer with 8+ years of didactics experience, specializing in ESP (Medical, Information technology, Financial, Business English), grade content creator, CELTA certified trainer, PTE examiner